BetMGM, the market-leading sports betting and online gaming platform, has announced the signing of Hall of Famer and three-time Stanley Cup champion Chris Chelios to a multi-year deal to represent the iconic brand. BetMGM will partner with the Detroit Red Wings legend on fan engagement, marketing campaigns and public speaking, and other interactive and promotional opportunities.
Chris Chelios said:
“BetMGM is at the forefront of an exciting time for the sports betting industry. I am proud to be associated with the BetMGM brand and longstanding ties to Michigan through MGM Grand Detroit. "
Chelios spent 26 seasons in the National Hockey League, playing for the Red Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers. BetMGM is the official partner of the Detroit Red Wings, with whom Chelios won two Stanley Cup titles. He was inducted into the Hockey Hall of Fame in 2013.
Matt Prevost, Director of Revenue, BetMGM, said:
“I am honored that Chris Chelios has joined our team. The BetMGM app will launch in Michigan on Friday and we look forward to delivering a unique experience for our customers of all time. ”
As an ambassador for the BetMGM brand, Chelios will regularly appear at Detroit’s WXYT 97.1-FM The Ticket and will provide unique content for BetMGM’s social media channels and marketing campaigns. He will also interact with BetMGM customers and M life Rewards MGM Resorts members through public and private events.