Blueribbon expands presence in the Baltic States

Olympic Entertainment Group (OEG), a leading provider of online games in the Baltic countries, has entered into an Affiliate agreement with Blueribbon Software, a B2B marketing platform supplier to provide its players a new Internet experience.

The strategic partnership marks the milestone for Blueribbon, as the company continues to enter new markets around the world. Over the past few months, Blueribbon has signed several significant transactions with major European and Latin American operators.

OEG will use the first one of its kind to attract Blueribbon players for their digital assets, which will give the OEG opportunity to create made to order jackpots that contribute to attracting and retaining players. Such a unique feature will distinguish the experience of OEG players from regional competitors, providing a group of new features.

Omer Efraim, Technical Director Olympic Entertainment Group, commented on the event:

"We are pleased to offer our players innovative incentives in real time, such as custom and segmented jackpots through the Blueribbon Jackpot platform; The ability to offer jackpots for different products and suppliers is hand in hand with our innovation and differentiation strategy.

Co-founder and CEO of Blueribbon Amir Askarov also said a few words about a new deal:

"Operators around the world receive content from the same providers, so the players have the same experience wherever they play. Blueribbon offers operators and players a win-win situation. Operators can create, monitor and promote to order promotions with jackpots for different segments, and players online casinos are inspired by increasing chances of winning ".

"As we continue expansion into new markets, partnership with OEG, an outstanding operator in the Baltic countries and Eastern Europe, is an excellent opportunity for us. OEG recognized the need to introduce innovative products, and they chose our decision as a way to do it. We are confident that OEG players will be delighted with the new Jackpot features in which they can participate, "continued Askarov.

About Olympic Entertainment Group AS

Olympic Entertainment Group AS is a leading gaming provider in the Baltic countries (Estonia, Latvia and Lithuania) and runs around the online casino in several European countries.

As of the beginning of this year, the Group had 114 casinos. Among them, 24 casinos in Estonia, 52 in Latvia, 17 in Lithuania, 6 in Slovakia, 14 in Italy and 1 in Malta. The group employs 2852 employees in 6 countries.

The main vision is to be a global casino operator, known for its excellent service and creative design. The company provides guests with a client-oriented, safe environment with a better design that has no analogues in the industry. The group is proud of an excellent and impeccable reputation.

About Blueribbon

Having spent more than 20 years in the field of Igaming, the company received a deep understanding of the problems of the industry in the field of regulation. Management noted the lack of real innovations, mainly with existing marketing tools, but operators really sought to differentiate. The company’s team intended to develop an independent marketing platform, specifically to meet the unique needs of the industry.

Blueribbon Software allows brands to create unique forms of interaction with players using fully customizable promotions. With all the necessary marketing instruments, creative control appears, which allows differentiating its brand in accordance with the profiles of players and business needs.

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