Entain plans to double its investment in its own game studios to accelerate and expand its ability to provide customers with exclusive new products and capabilities.
Over the course of the year, the headcount at Entain’s three in-house studios in the UK, Italy and India will double to around 300 to deliver exciting, exclusive new products and experiences across all of its markets.
The new content includes the first of its kind free slots tournaments, giving customers a large selection of free games to play and win cash prizes.
Following recent sponsorships between the PartyCasino, PartyPoker and McLaren brands, customers will have exclusive access to Formula 1 casino themed content and games later this year. Entain is also developing new capabilities for immersive clients and plans to leverage this capability in its own studios. The Group’s first VR product for customers, a multi-functional sports club, is due out at the end of the year.
Jette Nygaard-Andersen, CEO of Entain, said:
“We love to provide our customers with an unforgettable experience and exciting entertainment, as this is the core of our business. Our increased investment in all three of our proprietary game studios will provide more of this for our clients across all of our global brands. By expanding our offer with new exclusive games such as free tournaments, we give customers more reasons to use our products. This not only contributes to the development of business, but also allows you to take a fresh look at the proposals that we can offer our clients. "
We previously reported that Entain, the world’s leading sports betting and gaming entertainment group, has announced the completion of the acquisition of two European operators, Bet.pt and Enlabs AB.