Google Will Allow Online Casino Ads in Four US States

Tech giant Google has recently been tolerant of gambling ads for online casino operators that target customers in four US states. In an update to its Gambling Policy, the tech giant said it would allow state-licensed online casinos in Delaware, Nevada, New Jersey and Pennsylvania to advertise online casinos and sports betting products.
When the new Google policy takes effect, gambling operators in these four US states will be able to run ad campaigns through Google Ads, the Google Display Network, YouTube and AdMob. However, they will not be able to use Google Ads Manager with gambling. According to American media and experts, the updated policy may take effect in the first quarter of 2020.
Currently in the US, online gambling operators must obtain approval and certification before their search ads that promote and advertise board games are placed on the Google search engine.

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