Online gambling operator LeoVegas has announced that it has completed the migration of several UK brands under the umbrella name Rocket X to its own tech platform. As a result of this migration, all LeoVegas UK iGaming brands now run on their own technology platform.
LeoVegas said the integration of Rocket X’s operations on its own platform creates a more focused and efficient business that takes full advantage of economies of scale in technology, products and organization. LeoVegas also noted that the recently completed migration is contributing to better customer service in the form of an expanded variety of games, payment methods and faster functionality.
Commenting on the recently completed migration, LeoVegas Group CEO Gustav Hagman said it was an important milestone for the entire group and, above all, for its technology department and its employees working in the UK market.
In the spring of 2018, LeoVegas consolidated several acquired UK-focused online gambling assets under the Rocket X brand. The assets included brands such as 21.co.uk, Bet UK and Pink Casino. LeoVegas obtained them from Intellectual Property & Software Limited and two other companies.