LeoVegas launches LiveCasino.com

LeoVegas is launching its second brand on its proprietary multi-brand platform. LiveCasino.com has the potential to be the preferred choice for those who love Live Casino, and its ambition is to take the lead in the fastest growing category of the gaming market.

“We are proud and delighted to launch LiveCasino.com on our proprietary tech platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level. LiveCasino.com is currently launching globally in a number of English speaking countries, with plans to launch it in several locally licensed markets in the near future. We want to create a natural meeting place for everyone who enjoys playing games like roulette and blackjack. The brand offers a unique and innovative way to log in and register as a customer. This is the industry’s first product that contributes to the best gaming experience at Live Casino, ”said Gustav Hagman, CEO of LeoVegas Group.

LiveCasino.com was developed and launched by Brands of Leo, the group’s multi-brand arm, and will be operated by the same team that created the GoGo Casino brand. The team is supported by LeoVegas’ central organization and proprietary technical platform and thus benefits from the Group’s cumulative benefits in the form of its gaming offerings, payment solutions, marketing and compliance, as well as other expertise and economies of scale. The aim of the multi-brand strategy, combined with the patented LeoVegas technology, is to produce more tailor-made brands in the future and thereby complement and diversify the brand portfolio.

According to H2 Gambling Capital estimates, the global online casino market is now estimated at 5.0 billion euros. The live casino market is in a strong growth phase. This is because games like roulette and blackjack are moving online, while product innovation is helping to expand the segment. The live casino market has grown at a CAGR of 27% over the past ten years.

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