Swedish operator online casino MR GREEN AND COMPANY AB announced the successful completion of the transaction for the purchase of Dansk competitor Dansk Underholdning Limited for the initial sum of 9.79 million. dollars.
MR GREEN AND COMPANY AB from Stockholm explained that the agreement on which was first announced in February and which was subject to approval by the Danish gambling gambling, showed that it acquires a license for online gambling in Denmark and now intends to launch his services in this Scandinavian country before the end of the year.
MR GREEN AND COMPANY AB Manages MrGreen Gambling Gambling Domains.COM and GARBO.COM, and already has licenses in the authorities in the countries of the United Kingdom, Malta and Italy, and Dansk Underholdning Limited is responsible for such brands like Bingoslottet.DK, Bingosjov.DK and Balletbingo.DK.
Brand Mr. Green and Company AB, founded in 2007, stated that the initial purchase price may increase by another $ 706,700, provided that "certain conditions will be completed," while they expect all the purchase will have a "positive effect" on their annual profit, for promotions and operational cash flow.
"This is part of our new geographic market strategy," the statement of Pern Norman, the Mr Green and Company’s chief executive officer of MR GREEN AND COMPANY. "Since we focus on expanding markets regulated at the local level, work in Denmark is a natural step".
Mr. Green and Company AB said Dansk Underholding Limited registered in 2016 gross income in the amount of about 4.2 million. US dollars, and Peter Eugen Clausen will continue to perform executive director functions.
"We are very happy to become part of MR. Green [AND COMPANY AB], which, in my opinion, is one of the most experienced operators in this industry, "says Clausen in the February statement. "The transaction is perfectly combined because it includes Slot machines and Mr experience. Green [and Company AB] and savings by scale due to knowing Dansk underholdning Limited local market. We look forward to starting MR. GREEN [AND COMPANY AB] in Denmark ".