One of the most famous and influential TV chefs in the world, Gordon Ramsey, will be the main character in NetEnt’s Gordon Ramsay when the game launches later this year.
Known for his sharp tongue during his stellar global television career, Gordon Ramsey is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will include Gordon’s famous phrases as well as imagery to seduce users’ taste buds.
The Hell’s Kitchen host first graced television screens in 1998 in the British miniseries Boiling Point and has since become a worldwide personality renowned for his hot temper and sharp mind. Gordon Ramsey’s diner empire stretches from the UK and France to Singapore, Hong Kong and the US with 16 Michelin stars under its hood.
“Gordon Ramsay is a true rock star in the restaurant world. His strong personality and use of colorful vocabulary as the frontman of Hell’s Kitchen have earned him legendary status as a celebrity chef and many Michelin stars with fans around the world. Equally important, it allows us to create a real slot machine with strong storytelling and lots of adult entertainment. We can’t wait to see what our players think about what we have in store for them, ”said Brian Upton, Game Director for NetEnt.