Nova88 has appointed former England football midfielder Joe Cole as their new brand ambassador.
To celebrate the relationship, Nova88 is announcing a series of videos in which former Chelsea and Liverpool FC midfielder interviews former Sky Sports host Olivia Wayne.
A spokesperson for Nova88 said:
“Joe Cole has had a brilliant career as a player, winning three Premier League titles and winning the Champions League final. Now he has proven himself to be one of the most popular and discerning experts in the game. A wonderful player and a great character, we are delighted to have Joe as a brand ambassador for Nova88. "
Joe Cole said:
“It’s great to sign with Nova88. They are an ambitious and passionate team with big plans. I look forward to sharing with you information about the Premier League, European and international football. "
Joe Cole, who retired in 2018 after working as a coach at the Chelsea FC academy, has collaborated with a variety of publishers and operators, including JOE Media, with which he published a podcast last year.
