Playtech, the world’s leading technology company in the gambling industry, has announced the launch of a dedicated Live Roulette table for Betfair in Spain as both companies continue to expand their operations in this key and rapidly growing regulated market.
Housed in a designated area at Playtech’s live studio in Spain, Live Roulette is represented by native-speaking dealers and is available 24/7. The launch of the game continues Playtech’s strategy of expanding into growing markets through localized and specialized content.
Edo Haitin, Managing Director of Playtech Live Casino, comments:
“Betfair is a key partner for Playtech not only in Spain, but all over the world. We are very pleased to support the Betfair.es expansion. and the Live Casino games portfolio with the launch of Live Roulette. We look forward to continuing to provide industry-leading Live Casino content to Betfair.es and the rest of the group. "
Martin Denny, Commercial Casino Manager at Betfair.es, adds:
“Providing a localized, brand-specific experience for our players is central to Betfair’s strategy across all markets, so expanding our offer at Spanish Live Casino to now include dedicated content is a strategic challenge and a big step forward. The groundbreaking technology and gameplay features supporting the new table will provide a superior player experience and further advance the Live vertical. ”