Pragmatic Play, a leading content provider for the gaming industry, has partnered with the popular ITV show The Masked Singer to develop a customized bingo product for the PlayOJO brand from SkillOnNet. Using the operator’s high-profile partnership with one of the UK’s most immersive shows, The Masked Singer Bingo by Pragmatic Play combines the features and branding of the show in an exclusive 90-ball bingo room.
Upon entering The Masked Singer Bingo bingo room, players are asked to choose which mask they think will be on the bingo ticket that will win Full House. At this point, all of their bingo tickets change to reveal a mask that reflects their choice.
If their chosen mask matches the one displayed on the winning Full House ticket (s), successful players will receive free tickets to the next game. The Masked Singer Bingo bingo room has a daily compulsory jackpot that is guaranteed to be won at the end of each day.
Claire McDade, VP of Bingo at Pragmatic Play, said:
“Our partnership with SkillOnNet is extremely strong and we are delighted to once again create a unique bingo offering. Taking a hugely popular brand and turning it into a bingo product in just a few months was a daunting task for the team, but the end product is something we’re proud of. Adding additional features to increase retention is sure to increase the popularity of the game, and we are all confident that this product will work as we continue to develop our relationship with SkillOnNet. "